BBK Sundsvall is the successor to Sundsvall Dragons, the city’s previous basketball team. In 2016, the dragons were declared bankrupt.
From the dragons’ ashes, The Phoenix arises.
The city of Sundsvall, a.k.a “Stone City” and “Dragon City”, is located in northern Sweden. The dragon have been the city’s symbol since the fire in 1888.
The basketball club had a rich and successful history being one of the oldest during its exsistence, making it to the finals four times and winning the championship in 2011.
The new logo symbolizes the rise of a new era.
It is designed to be easily incorporated into already existing materials – red and grey. The brand colors also has a strong connection with the city and the basketball club all over Sweden. Retaining them has a big value for brand recognition.
The new mark is, like the old logo, asymmetric. Unlike its predecessor, it is portrayed to be moving forward.
It is simple and modern yet can still be connected to its past.
The Logo and wordmark is a tribute to the city’s history, as well as its basketball predecessor.
White, red and grey. These are the colors that represent the team. The color combination tells the team’s story; rising from ashes and climbing their way back to the success the club once had.
The new design maintains the brand recognition that’s been established in the city for decades. Having a logomark that reminds of the old logo gives the club retained brand connection with the fans and players.